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Posted 30+ days ago

$74,612 - $98,488 / year
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Posted 30+ days ago

$133,000 - $182,875 / year
Posted 2 weeks ago
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Posted 3 weeks ago
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$75,000 - $90,000 / year
Posted 30+ days ago
Posted 3 weeks ago

Posted 30+ days ago

Posted 30+ days ago
Posted 30+ days ago

Growth Marketing Manager (Social)
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Job Description
What You'll Do - Paid Social:
- Lead strategy for paid social and test and learn roadmap
- Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
- Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
- Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
- Scale our new TikTok program and identify key optimization and creative opportunities
What You'll Do - Influencer Marketing:
- Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
- Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
- Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
- Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
Who You Are:
- 6+ years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc.
- Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
- Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
- Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
- Comfort spinning up content to post on social is a plus
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