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Job Title: Lead, Marketplace Strategy (Global) Location: Beaverton, OR (Preferred) Remote candidates may be considered for strong profiles Contract 12 Months Contract Role Summary We are seeking an experienced Lead, Marketplace Strategy to drive the end-to-end marketplace strategy across wholesale and Direct channels within a global consumer brand environment. This role will shape how the brand appears across channels, ensuring a differentiated consumer experience while balancing growth, brand equity, and operational excellence. The ideal candidate brings strong experience in marketplace strategy, merchandising, retail, or business management within a highly matrixed global organization. This individual will partner cross-functionally to define channel roles, optimize distribution strategies, and align global priorities with geo execution. Key Responsibilities Marketplace Strategy Development

• Lead the development and execution of a comprehensive marketplace strategy across wholesale and Direct channels
• Define the strategic role of each channel including monobrand, Direct, and wholesale partner ecosystems
• Establish channel guardrails related to distribution, assortment segmentation, and differentiation
• Translate brand and consumer priorities into actionable marketplace strategies that drive growth and brand distinction

Channel Segmentation & Distribution Strategy

• Develop and operationalize channel segmentation strategies across key accounts and Direct formats
• Define product placement, storytelling, and consumer experience strategies by channel
• Create frameworks that minimize channel overlap and improve marketplace productivity
• Partner with merchandising and planning teams on assortment, lifecycle, and OTB alignment

Cross-Functional Leadership

• Collaborate closely with merchandising, marketing, retail, digital, planning, and geo teams
• Drive alignment on marketplace priorities, execution plans, and business trade-offs
• Facilitate cross-functional meetings, strategic reviews, and operational forums
• Influence senior stakeholders and leadership teams to balance brand and commercial objectives

Strategic Execution

• Translate strategic direction into scalable frameworks, playbooks, and execution tools
• Build channel-specific guidelines across product, storytelling, services, and consumer environments
• Ensure global strategies are adaptable to local market needs while maintaining brand consistency
• Support geo teams with localized execution and marketplace optimization

Performance Optimization

• Define and track KPIs related to marketplace health, productivity, consumer engagement, and growth
• Analyze channel performance and identify opportunities for optimization
• Continuously refine strategies based on consumer insights, business trends, and marketplace dynamics

Required Qualifications

• 8+ years of experience in marketplace strategy, merchandising, retail strategy, business management, or related fields
• Strong understanding of wholesale, Direct-to-Consumer, and multi-channel retail ecosystems
• Proven experience building and executing large-scale marketplace or channel strategies
• Excellent analytical, strategic thinking, and problem-solving abilities
• Strong executive communication and presentation skills
• Experience working within a global, matrixed organization
• Ability to influence cross-functional stakeholders and drive alignment

Preferred Qualifications

• Experience within apparel, footwear, sporting goods, or consumer retail industries
• Background supporting global marketplace or omnichannel transformation initiatives
• Experience partnering with geo/regional teams across international markets

Leadership Expectations

• Operate with an enterprise mindset balancing brand, consumer, and commercial priorities
• Lead through collaboration and influence across complex organizations
• Bring structure, clarity, and decisiveness in ambiguous environments
• Drive accountability, speed, and operational excellence
• Elevate team thinking through strong storytelling and strategic frameworks

What Success Looks Like

• Clear and differentiated channel roles executed consistently across the organization
• Improved marketplace productivity and reduced channel overlap
• Strong alignment between global strategy and regional execution
• Increased marketplace health, consumer engagement, and business growth
• Faster and more effective decision-making across teams