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The Content Marketing Manager leads the strategy, development and execution of compelling, high-impact content that supports Planar’s North America marketing initiatives, channel-driven sales model and vertical market growth. This role is responsible for shaping Planar’s voice across digital and traditional platforms, driving demand generation, strengthening brand positioning and enabling Planar Sales, end-users and channel partners with effective, differentiated messaging.

Working collaboratively across marketing, product management, sales and vertical market teams, this role blends strategic planning with hands-on content creation and campaign execution. The ideal candidate is a strong storyteller with deep experience in B2B technology marketing and channel ecosystems, capable of translating complex display technologies into clear, engaging and results-driven content tailored to specific industries.

Key Responsibilities:

• Content Strategy & Planning Develop and execute a comprehensive content marketing strategy aligned with business objectives, product launches, vertical market priorities and go-to-market initiatives

• Content Creation & Management with Dual-Audience Create and oversee high-quality content across multiple platforms including website, email, social media, digital campaigns, video, sales tools and thought leadership assets. Develop content tailored for a range of audiences from channel partners (Integrators, Distributors) to AV consultants to key enduser vertical markets, ensuring messaging supports partner enablement while also driving direct engagement and demand within target vertical markets

• Email Marketing: Design and execute email marketing newsletters to channel partners, AV consultants, key vertical market endusers and nurturing database to nurture leads and engage customers

• Product & Technology Storytelling Translate complex LED, LCD and visualization technologies into compelling, benefit-driven messaging for diverse audiences and applications

• Campaign Development Collaborate with digital and demand generation marketing to develop integrated campaigns that drive awareness, engagement and lead generation across both partner and end-user audiences
• Channel & Partner Enablement Develop content and tools that support partner sales efforts, co-marketing initiatives and solution positioning within the channel ecosystem

• Corporate Marketing & Brand Stewardship Participate in the development and maintenance of corporate marketing content, including company messaging, through thought leadership and brand assets while ensuring consistency with Planar’s brand standards

• Collaboration & Coordination Work cross-functionally with product management, sales, vertical market leaders and regional marketing teams to ensure alignment and accuracy of messaging

• Performance & Optimization With digital marketing, measuring content effectiveness using analytics and insights, continuously optimizing content strategy based on performance, engagement and pipeline contribution

Requirements

Skills:

• Experience developing content across digital platforms including web, email, social media and video
• Familiarity with SEO, content optimization and digital marketing best practices
• Experience with email marketing, marketing automation and CRM platforms
• Proficiency with Adobe Creative Suite (Photoshop, InDesign, Illustrator)
• Strong collaboration and stakeholder management skills
• Ability to tailor messaging by audience
• Experience creating content aligned to industry verticals

Qualifications:

·         Strong written, verbal and visual storytelling skills with the ability to simplify complex technical concepts

·         Deep understanding of B2B marketing, content strategy and demand generation

·         Proven experience developing content for both channel-driven sales models and enduser audiences

·         Experience supporting vertical market sales teams with targeted, industry-specific messaging

·         Strong project management skills with the ability to manage multiple priorities and deadlines

·         Strategic thinker with hands-on execution capabilities

·         5+ years of experience in B2B technology marketing, preferably in professional AV, display technology or related industries

·         Bachelor’s degree in Marketing, Communications, Business Administration or related field

Benefits

All benefits start on first day of employment!

• 75% employer-paid medical for employee. Family coverage also included. 
• 100% employer paid dental, and vision for employee and dependents
• 100% employer paid long-term, short-term disability, and life insurance policy
• 401k Match, if you’re contributing 5% we match 4%. 100% vested immediately.
• 10 paid holidays
• Starting at 15 days paid PTO (inclusive of sick and vacation time) annually
• Employee Assistance Program (EAP)
• Flexible Spending Account (FSA)

EEOC Statement:

Planar is an equal opportunity employer, we believe in fostering a culture of equality, diversity, and inclusivity. Our commitment to this goal is clearly expressed in our zero-tolerance policy for discrimination and harassment of any kind, including on the basis of race, color, sex, age, religion, sexual orientation, national origin, disability, genetic information, pregnancy, protected veteran status or any other characteristic protected by applicable federal, state, or local laws. Our hiring practices ensure that decisions are based solely on qualifications, merit, and current business needs, while extending to all aspects of our operations - from recruitment and promotion to layoff and recall, to leave of absence, compensation, benefits, and training.  We are committed to remaining a drug free workplace