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Communications & Social Media Associate
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Overview
Job Description
We are looking for a high-impact, creative, detail-oriented, and organized Communications and Social Media Associate to support Aera Technology’s corporate communications and social media functions. This is a fast-paced, high-visibility role focused on amplifying Aera’s voice across media, influencer, and social channels within the high-growth AI technology landscape.
Reporting to the Senior Director of Corporate Communications, you’ll work closely with cross-functional partners across marketing, product, and executive leadership to manage the day-to-day execution of PR/Communications and social media.
The ideal candidate will be based in the SF Bay area, and able to work on-site at our San Francisco office 3-4 days per week.Responsibilities:
Corporate Communications & PR
- Own and maintain the communications calendar — tracking all initiatives, timelines, deliverables, and outcomes, while managing an inventory of shareable assets.
- Own and evolve the media, analyst, and influencer database — researching new contacts, building targeted lists, and supporting outreach and pitch distribution.
- Develop core communications content — including media and influencer pitches, executive quotes and talking points, briefing materials, customer use case summaries, and press releases.
- Monitor and track press coverage — capturing relevant articles, identifying new media opportunities, tracking industry trends, and contributing to reporting and asset development.
- Support the Decision Intelligence Podcast program — researching and securing guests, drafting topics and questions, and coordinating scheduling and recording logistics.
- Support press release execution and distribution — managing content development and approvals, coordinating wire distribution and website posting, and tracking performance.
Social Media
- Own day-to-day management of Aera’s social media channels (LinkedIn and others), including content scheduling, publishing, and community engagement.
- Develop and maintain Aera’s social media content calendar — coordinating with marketing, product, and communications teams to support key announcements, campaigns, and events.
- Create and support social content development — partnering with the Content Director to draft posts, develop copy, and supporting assets aligned to Aera’s brand voice.
- Monitor social channels and conversations — tracking brand mentions, industry trends, and engagement opportunities, and responding or escalating as appropriate.
- Track and report on performance metrics — including reach, engagement, and follower growth, and surface insights to inform content strategy.
- Stay current on social trends and platform updates — bringing forward recommendations to continuously improve performance and engagement.
About You:
- 2+ years of experience in communications, public relations, and social media for B2B technology companies
- Strong written communication skills, with the ability to adapt tone and style across different formats and audiences (social posts, press commentary, executive messaging).
- Experience supporting PR workflows, including media and influencer engagement, and familiarity with industry tools (e.g., Muck Rack, wire services, and media monitoring platforms).
- Familiarity with major social media platforms (LinkedIn, X/Twitter, Instagram) and social media management tools (e.g., Hootsuite, Sprout Social, or similar).
- Highly organized with excellent attention to detail and project coordination skills — able to juggle multiple priorities and deadlines without dropping the ball.
- A proactive, curious mindset: comfortable doing research, synthesizing information, and bringing ideas to the table.
- Collaborative team player who can work effectively with cross-functional partners and build relationships with internal stakeholders.
- Proficiency in Google Workspace and Microsoft Office.
- Proficiency with AI tools to accelerate content creation and research workflows.
Nice to Have:
- Experience in a B2B technology, SaaS, or enterprise software environment.
- Exposure to PR agency environments or experience working with external PR partners.
- Understanding of media relations and PR processes, including pitching, briefings, and coverage tracking.
- Experience creating and managing content for a company LinkedIn page or similar corporate social channel.
- Degree in communications, journalism, public relations, marketing, or a related field.
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