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International Marketing Specialist
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Overview
Job Description
Description
Position Overview
Johnson Health Tech, a leading global fitness company, is seeking a globally minded marketing professional to help drive brand consistency, product launch execution and marketing operations across 60+ international markets. This high-visibility role partners cross-functionally with product, design, sales and regional marketing teams to scale global initiatives, improve marketing processes and support world-class brand experiences around the world. This role offers strong visibility across the global organization and opportunities for long-term growth within international marketing and product training operations.
Responsibilities
Product Launch & Sales Enablement
- Partner with cross-functional teams to support global product launch execution and ensure alignment across international marketing teams
- Manage and continuously improve global facility planning and sales enablement tools, collaborating with product management and industrial design teams to maintain accurate and impactful content
- Drive adoption and optimization of global sales support resources, including the Matrix Experience App, product and brand awards documentation, sponsorship presentations and showcase grant initiatives
- Identify opportunities to streamline workflows, improve operational efficiency and develop scalable marketing processes and SOPs
Global Communications & Digital
- Support global brand consistency by auditing and maintaining brand websites across subsidiaries and distributor markets
- Maintain and optimize content across the JHT Corporate websites
- Lead the management and promotion of international showcase installations and testimonials, including content collection, organization, publication and invoicing
- Develop and execute global newsletter communications, partnering with subsidiaries to curate content, monitor engagement metrics and continuously improve performance
- Monitor regional marketing activity and scale successful initiatives globally
- Maintain and optimize content organization across global file-sharing and resource platforms
Customer Experience (Visits)
- Coordinate high-impact customer and subsidiary visit experiences at JHTNA/Global Marketing headquarters, partnering with leadership, product teams and regional stakeholders to deliver engaging and well-executed agendas
- Support planning and execution of factory tours, showcase visits, presentations and cross-functional meetings for international partners and customers
Additional Responsibilities
- Support execution of global marketing meetings, webinars and key industry tradeshows
- Maintain and enhance corporate presentation materials and marketing contact resources
- Support product training initiatives, including competitive positioning materials and event coordination
- Assist with market research, surveys and reporting initiatives
- Track project budgets, invoices and vendor coordination to ensure efficient resource management
- Contribute to additional global marketing initiatives as needed
Requirements
Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.Education:
- 4-year degree in marketing, communications or related field required
Experience:
- 3-5 years of experience supporting marketing initiatives and product launches in a fast-paced environment
- Proven ability to manage multiple projects simultaneously while balancing competing priorities and deadlines
- Experience collaborating cross-functionally across marketing, product, sales and/or creative teams
- Strong written communication skills with exceptional attention to detail
- Experience working with international teams, distributors or multi-region organizations preferred
Other Requirements:
- Experience using AI and automation tools to improve workflows, content creation and overall efficiency is a plus
- Microsoft Office proficiency required; experience with Canva, CMS and project management platforms preferred
- Occasional domestic and international travel required
- Valid driver's license and passport required (passport may be obtained after offer acceptance)
Skills
The successful candidate should possess the following skills/attributes:
- Highly organized with strong attention to detail and follow-through
- Self-starter with the ability to manage multiple priorities independently
- Comfortable working cross-functionally in fast-paced, evolving environments
- Strong proficiency in Microsoft Office Suite; experience with Canva, CMS platforms and AI tools preferred
- Exceptional communication skills, both on paper and in person
- Knowledge of the fitness industry is preferred
- Knowledge of a foreign language is helpful but not required
Benefits:
We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:
- Health & Dental Insurance
- Company paid Life Insurance
- 401(k)
- Paid Time Off benefits
- Product discounts
- Wellness programs
Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities.
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Submit 10x as many applications with less effort than one manual application.
