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Media & Public Relations Specialist
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Job Description
- Flexible vacation policy
- Sick time & company-paid holidays
- Comprehensive healthcare benefits
- 401(k) with company matching
- Remote work flexibility
- Professional development stipend
- Mission-driven work environment supporting public safety and social impact
- Media Relations & Thought Leadership
- Build Wrap’s visibility throughpress releases, pitches, media outreach, and earned media strategies.
- Cultivate relationships with journalists, trade publications, and public safety outlets.
- Support executives in developing thought-leadership pieces on policing, technology, and non-lethal response.
- Newsjack relevant events by identifying real-time media opportunities tied to policing trends, legislation, and breaking news.
- Content & Editorial Development
- Draft and refine white papers, research briefs, blog articles, case studies, and long-form brand narratives.
- Ensure consistency of message, tone, and voice across all external communications.
- Translate technical and operational concepts into accessible, compelling content for diverse audiences.
- Manage consistency of voice across press, presentations, and digital platforms.
- Communications Strategy & Crisis Support
- Collaborate with leadership to develop messaging frameworks that anticipate sensitive questions around use-of-force, training, and liability.
- Produce fact-based, timely responses during high-stakes or crisis situations.
- Ensure alignment of external messaging with Wrap’s broader mission and goals.
- News Monitoring, Sentiment & Narrative Management
- Conduct real-time news monitoring to identify PR opportunities.
- Track sentiment, message pull-through, and competitive narratives to maintain Wrap’s category leadership.
- Help shape the company’s long-term external narrative across public safety, technology, and policy conversations.
- Marketing Integration & Brand Alignment
- Collaborate with Marketing to ensure communications and brand messaging are aligned across campaigns, digital content, and lead-generation initiatives.
- Develop narrative frameworks that connect Wrap’s mission and technology to marketing objectives, driving awareness and engagement among key audiences.
- Support the creation of marketing assets—including web content, campaign copy, and promotional materials—that reflect Wrap’s voice and reinforce thought leadership.
- Partner with the Marketing Specialist to analyze content performance and apply insights to strengthen message resonance and impact across channels
- Cross-Functional Collaboration & Story Mining
- Partner with Sales, Training, and Product to uncover deployment wins, agency outcomes, and field stories for PR use.
- Collaborate closely with and support the Marketing Specialist to align PR, content, and campaigns.
- Amplify earned media across Wrap’s owned channels, including social, web, newsletters, and video.
- Reporting & Measurement
- Develop PR KPIs and reporting across reach, sentiment, share of voice, and narrative impact.
- Present executive-ready PR updates summarizing wins, risks, and emerging opportunities.
- Must have a minimum of 3+ years of professional experience in public relations, journalism, media, or communications, preferably with exposure to law and enforcement, public safety, or government sectors.
- Strong track record of published work in broadcast, print, or digital media preferred.
- Must have exceptional writing, editing, and storytelling skills with the ability to handle sensitive topics responsibly.
- Must be comfortable engaging directly with media, public safety leaders, and executive stakeholders.
- Must have strong research skills with ability to quickly synthesize complex information into clear narratives.
- Must be able to thrive in a fast-paced, mission-driven environment with a balance of independence and collaboration.
- Experience drafting white papers, research briefs, or policy-driven reports preferred.
- Familiarity or experience with investor relations, earnings communications, or regulatory disclosures in a publicly traded company environment preferred.
- Marketing or brand communications experience is a plus; particularly in developing content that supports campaigns, demand generation, or audience engagement across digital platforms.
- Corporate Headquarters – Miami, FL (Coconut Grove)
- Other Locations (as needed):
- Wise, VA / Bristol, VA
- Washington D.C. Metro Area
- New York City
- Additional offices & key operational sites based on business needs
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- Sick leave
- Life insurance
- Short-term and long-term disability insurance
- Wrap 401K plan
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