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Manager, Retail.com Media - Culinary Job ID 2023-01593
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Overview
Job Description
Description
- Own the development and execution of retail media plans across assigned retail.com partners (e.g., Macy’s, Kohl’s, Costco, etc.).
- Drive full-funnel media strategy including onsite search, display, and offsite retail media activation.
- Ensure media investments align with brand priorities, product launches, seasonal moments, and promotional calendars.
- Manage day-to-day campaign setup, pacing, and performance optimization across retailer media platforms.
- Monitor KPIs including ROAS, sales lift, new-to-brand metrics, traffic, and conversion.
- Implement testing roadmaps to continuously improve performance and efficiency.
- Maintain flexibility across channels and tactics, adjusting monthly investment based on performance, retailer opportunities, and evolving business needs.
- Oversee retail media budgets, including co-op funding, allocations and monthly forecasting.
- Ensure accurate budget tracking, reflows, and end-of-month actualization in partnership with finance and internal stakeholders.
- Identify opportunities to scale investment based on performance and retailer growth potential.
- Serve as the primary point of contact for retailer media teams and external agency partners.
- Lead quarterly business reviews, performance recaps, and strategic planning discussions with retailers.
- Partner with internal teams to ensure seamless execution across merchandising, e-commerce, and brand marketing.
- Evaluate media effectiveness through incremental sales, share growth, and retailer contribution and translate insights into actionable recommendations.
- Leverage tools and platforms (e.g., Pacvue, Criteo, retailer dashboards) to deliver actionable recommendations.
- Support broader measurement frameworks linking retail media to omnichannel impact.
- Collaborate closely with brand teams, e-commerce, sales, finance, and creative partners to drive integrated retail growth.
- Provide strategic guidance on retail media best practices and emerging opportunities across the organization.
- 4–6 years of experience in retail media, e-commerce advertising, or performance marketing.
- Hands-on experience managing sponsored ads and retail media campaigns across retail platforms.
- Strong analytical mindset with the ability to translate data into insights and actions.
- Experience managing budgets, forecasting, and performance reporting.
- Excellent communication and stakeholder management skills.
- Experience working in CPG, beauty, consumer electronics, or omnichannel retail environments.
- Familiarity with retail media tools such as Pacvue, Skai, CommerceIQ, or similar.
- Knowledge of co-op funding structures and joint business planning processes.
- Ability to operate in a fast-paced, high-growth environment.
- Retail Media Expertise
- Performance Marketing Optimization
- Budget & Financial Ownership
- Cross-Functional Leadership
- Data-Driven Decision Making
- Retailer Relationship Management
- Working conditions are normal for an office environment.
- Must be able to sit for extended periods of time.
- Must be able to use a computer keyboard and view a monitor for extended periods of time.
- This role requires on-site presence Monday through Thursday, with the flexibility to work remotely from anywhere on Fridays.
- Comprehensive Medical/Dental/Vision plans
- Generous Paid Time Off Programs
- Life & Disability Insurance
- FSA/HSA/Dependent Care FSA
- Paid Parental Leave
- 401k and company match
- EAP & Employee Wellness Programs
- Volunteer Days Paid Time Off
- Free breakfast and lunch in the Stamford office
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