Social Media Jobs 2026 (Now Hiring) – Smart Auto Apply

What is a day in the life of a TikTok Shop Paid Manager?

• Set up and launch new TikTok ad campaigns aligned with brand objectives and target audiences. 
• Develop and brief ad creatives (video assets, copy, calls-to-action) tailored to TikTok’s platform and current trends. 
• Optimize live campaigns to maximize ROI by adjusting targeting, creatives, and bids as needed. 
• Monitor daily performance metrics such as CPM, CPC, CPA, ROAS, and engagement rates. 
• Conduct A/B testing on creatives, audiences, and campaign structures. 
• Produce regular performance reports with insights and recommendations. 
• Coordinate with creative and content teams for ongoing asset refreshes. 
• Stay current on TikTok platform updates, features, and emerging ad solutions. 
• Troubleshoot tracking and set up conversion events via TikTok Pixel. 
• Manage budgets and pacing to ensure campaigns stay within spend targets. 

What will I need to thrive in this role?

• Minimum 1–2 years’ experience managing TikTok Ads campaigns. 
• Strong understanding of TikTok Ads Manager and a variety of ad formats (In-Feed, Top View, Branded Hashtag Challenge, GMVmax, etc.). 
• In-depth knowledge of audience targeting, bidding strategies, and campaign optimization. 
• Ability to analyze campaign data and present actionable insights. 
• Creative mindset for developing engaging ad creatives tailored for TikTok. 
• Familiarity with pixel setup, tracking, and attribution best practices. 
• Experience with budget management, pacing, and reporting. 
• Excellent communication and collaboration skills. 

What does high performance look like?

• Campaigns consistently achieve or exceed KPIs for ROI, ROAS, and engagement. 
• Proactive and timely execution of campaign launches and optimizations. 
• Data-driven recommendations and insights provided to internal teams and clients. 
• Effective coordination with creative, analytics, and digital teams for ongoing success. 
• Adoption and testing of new TikTok ad formats and features. 

What is my potential for career growth?

• At Pattern, we are committed to employee development and recognize high performance. In this role, you will have opportunities to take on increasing responsibility, work on high-impact projects, and learn from leading professionals in the industry. Advancement may include progression to senior management roles, specialized paid media positions, or cross-functional opportunities within Pattern. You will have access to professional development resources, mentorship, and regular feedback from your manager and team members to help guide your career path within the company. 

What does success look like in the first 30, 60, 90 days?

• First 30 days: Learn Pattern’s systems and platforms, build relationships with your team and partners, and become familiar with current TikTok campaigns and processes. 
• First 60 days: Begin to take ownership of campaign set up, optimization, and reporting. Collaborate on creative briefs and start making data-driven recommendations for improvements. 
• First 90 days: Independently manage campaigns from start to finish, consistently deliver on KPIs, and contribute new ideas for process improvements and innovation. Actively participate in cross-team collaboration and be recognized as a reliable partner by your peers.

What is the team like?

• You will work with the other TikTok Shop managers and be supervised by the Associate Director, Paid Social & Creative Strategy. You will also be mentored by the Head of Accounts for TikTok Shop. This team is data driven and results oriented. You will collaborate regularly with members of your team to implement actionable solutions. Ideas and input are encouraged from all members. 

Sounds great! What's the company culture?

• Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern's processes and outcomes.   
• Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.   
• Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner's expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.   
• Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners. 

What is the hiring process?

• Initial phone interview with Pattern's talent acquisition team   
• Video interview with a hiring manager   
• Onsite interview with a panel of department leaders   
• Professional reference checks   
• Executive review   
• Offer  

How can I stand out as an applicant?

• Discuss professional accomplishments with specific data to quantify examples   
• Provide insights on how you can add value and be the best addition to the team   
• Focus on mentioning how you would be partner obsessed at Pattern   
• Share experience on any side projects related to data and analytics