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Media and Communications Specialist
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Overview
Job Description
- Develop and implement a strategic social media campaign to inform, promote and drive business and patient volumes at HJAHC.
- Develop marketing materials for the Health Center including online publications, direct mail pieces, brochures, posters, videography, and health fair promotions.
- Develop and implement internal newsletters and external magazines for the community about HJAHC.
- Manage timely production of communication/event materials, coordinate with graphic designers, printers, photographers, and other creative resources.
- Coordinate virtual and physical communications to ensure that any changes in patient service delivery are adequately disseminated to all patients, community members, and internal and external stakeholders.
- Manage the organization’s website, social media platforms, and coordinate email blasts to members and community at large.
- Coordinate production of print and web materials, including working with graphic or web designers and printers and translators as appropriate.
- Serve as a liaison to the media, preparing and planning press releases and pitching relevant stories as needed to support HJAHC efforts, fundraising events and promote HJAHC feature stories.
- Assist in the development and execution of a plan to disseminate marketing materials that drive awareness of HJAHC among the appropriate community stakeholders and the patient population.
ADDITIONAL RESPONSIBILITIES:
- Performs other duties and assumes other responsibilities as apparent and/or as assigned by Chief Executive Officer. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
- A Bachelor’s degree in English, journalism, communications or similar degree is preferred.
- Five to seven years of experience in marketing/communications, ideally in the non-profit sector preferred.
- A valid government issued driver's license.
- Familiarity with healthcare is a plus.
- Excellent writing, editing, and communication skills; strong interpersonal and organizational skills.
- Attention to detail and the ability to prioritize and execute multiple projects under demanding deadlines are essential.
- Experience in media and public relations (news releases, pitching the media and photographers).
- Familiarity with Web content management, social media, videography, and effective communication techniques.
- Demonstrated ability to use Microsoft Office applications, including Microsoft Word, Outlook, Excel and PowerPoint, Working knowledge of design programs a plus.
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