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Digital Media Analyst
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Job Description
- Achieve Client business objectives through execution of digital media strategies.
- Manage digital media campaigns to achieve performance goals of clients via Google Ads.
- Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling.
- Track, manage and allocate monthly budgets for client accounts.
- Perform ongoing ad copy and keyword discovery, expansion, and optimization.
- Track, report, and analyze paid search performance. Support communication of account performance on monthly basis.
- Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies.
- Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions.
- Review and analyze data sets to determine trends and benchmarks for digital ad campaigns.
- Develop and present data analyses and recommendations internally and externally.
- Create and upgrade processes and procedures to be more effective in providing targeting recommendations.
- Bachelor’s degree in advertising, Marketing, Communications, Business Administration, or equivalent.
- Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained.
- This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time.
- 1-2 years of experience working within a high volume of Google Ads campaigns
- Google Analytics knowledge.
- Current Google Ads (search, display and video) certifications.
- Ability to learn multiple new platforms.
- Proficient with Microsoft Office.
- Exceptional verbal and written communication skills.
- Effective communication and collaboration with the sales, account management, and delivery teams.
- Strong attention to detail, problem solving and analytical skills.
- Ability to manage time and multiple tasks to meet competing deadlines.
- Ability to translate technical aspects of digital campaign management into customer-facing business language.
- Ability to flourish in a rapidly paced, fast-moving technology work environment.
- Self-directed and effectively working independently, yet able to contribute effectively to a high-performance team.
- Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success).
- Experience with Google Display campaigns.
- Experience with Google Analytics and Google Tag Manager.
- Experience within the marketing or automotive industry.
- Knowledge of SQL queries and basic database mapping.
- Experience with data visualization tools such as Tableau, Power BI or Google Data Studio.
The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.
L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.
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