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Social Media Producer
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Job Description
TelevisaUnivision’s Uforia is seeking a dynamic, creative, and detail-oriented Social Media Producer to join our growing content team in Miami. This role is responsible for creating, curating, producing, and publishing content across multiple social media platforms to drive engagement, support brand goals, and amplify Uforia’s voice in the Latin music and entertainment space. The ideal candidate thrives in a fast-paced environment, understands digital trends, and has a passion for culture, music, and storytelling.This individual will also be responsible for the community management and overall growth of our Radio's local social media platforms (which are a part of Uforia). This Producer will be responsible of increasing the engagement across all platforms and assisting in tracking/reporting all social analytics.
YOUR DAY-DAY: (aka Responsibilities)
- Produce high-quality, platform-native content (video, audio, graphic, photo, text) for Instagram, TikTok, YouTube Shorts, X, Facebook, and more.
- Record and edit vertical video from behind-the-scenes moments, live events, artist interviews, and in-studio experiences.
- Write engaging captions and call-to-actions optimized for each platform.
- Maintain daily publishing calendar and ensure all deadlines and campaigns are met.
- Attend and produce content at concerts, red carpets, festivals, and other live events.
- Capture real-time social assets (Stories, Lives, BTS, Reels) and edit quickly for immediate posting.
- Adapt social content and assets for use across other digital platforms, including the Uforia app, website, and newsletters.
- Ensure content aligns with brand tone, style, and diversity values, especially relevant to U.S. Hispanic and Gen Z audiences.
- Protect visual identity and message consistency across all platforms.
- Collaborate with editorial, video, radio, and marketing teams to align social efforts with larger brand goals.
- Support the planning of content around music releases, concerts, award shows, and cultural moments.
- Participate in brainstorms for campaigns, new formats, and series.
- Monitor platform trends, music conversations, and competitor activity to adapt content strategy in real-time.
- Actively engage with audience comments and DMs when applicable to build community.
- Identify real-time opportunities and react with timely content creation.
- Track performance metrics and assist with weekly and monthly reports.
- Optimize content based on engagement insights and algorithm changes.
YOU HAVE: (aka Qualifications)
- Bachelor’s degree in marketing, communication, or related field.
- 2–4 years of experience in social media content production, preferably in music, media, or entertainment.
- Proficient in mobile editing tools (e.g., Premiere, CapCut, Canva, Adobe Rush) and creative software (Photoshop, Premiere a plus).
- Deep understanding of TikTok, Instagram Reels, and short-form video trends.
- Bilingual (Spanish/English) strongly preferred.
- Strong copywriting and editorial sensibility.
- Ability to work nights/weekends as needed for live events.
- Familiarity with the Latin music industry is a strong plus.
TelevisaUnivision believes that happy, well-balanced employees are key to a thriving culture. We offer a wide selection of perks and benefits including PTO, tuition reimbursement, wellness and employee support programs, 401K, and various life and insurance plans. Additionally, our comprehensive health benefits package features medical, dental, and vision coverage options.
#LI-ONSITE
TelevisaUnivision is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to characteristics protected by law.
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