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Senior Social Growth Strategist, MapQuest
$133,000 - $182,875 / year
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Job Description
What You'll Do:
- Own and execute a cross-platform social strategy — across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter — that grows MapQuest’s reach and relevance.
- Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones.
- Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify MapQuest’s story.
- Create and guide compelling content — from memes and viral-ready short-form videos to series concepts and thought-leadership posts — tailored for each platform.
- Analyze performance and report insights, iterating based on what’s working and optimizing for growth, engagement, and brand lift.
- Stay ahead of platform trends, emerging formats, and cultural conversations — and act quickly to capitalize on them.
- Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful.
What We're Looking For:
- 5+ years of experience in social media strategy, creator marketing, or content growth roles
- Proven success growing channels and building engaged communities from the ground up
- Strong understanding of the TikTok, Instagram, and YouTube influencer landscape — from discovery to deal-making to campaign execution
- A creative thinker who understands storytelling, virality, and what makes people share
- Analytical mindset with the ability to interpret data and translate it into action
- Exceptional writing and communication skills, with a strong sense of brand tone and voice
- Highly collaborative and proactive — able to move fast, test often, and adapt quickly
Bonus Points:
- Experience scaling a legacy or iconic brand into a modern social presence
- Comfortable being on-camera or directing talent/UGC content
- Experience with paid social, affiliate programs, or UGC-driven campaigns
What We Have To Offer:
- Competitive salary + bonus + equity
- Generous PTO + 11 company holidays
- Open sick time
- 100% covered Medical, Dental, Vision for employees
- 401k with match
- Health & Dependent Care Flex Spending Account
- Paid professional development
- Leadership & growth opportunities
- Virtual company and team building events
Automate your job search with Sonara.
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