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Specialist, Digital Media Planning (MGM)
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Overview
Job Description
Responsibilities
- Utilize various systems (Nielsen, Comscore, eMarketer, Nielsen, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
- Participate in collaborative team brainstorming across teams (particularly w/ Strategy and Content Partnership team) to create media plans
- Support team in creating media-specific documentation including but not limited to: RFPs, Media Plans (PowerPoint & Excel), Digital Specs, Traffic Sheets, Budget Documents, Creative Tracker, etc
- Analyze proposals and lead partner negotiations
- Help set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, properly functioning and all materials are received from a creative agency
- Create campaign post-launch information such as screenshots, live links, placement/creative level reporting, reviewing partner provided performance information and being able to consolidate into a cohesive wrap report (PowerPoint) to demonstrate proof of recommendation
- Planning lead for Digital Video, Print and Branded Content (w/ input from Content Partnership Team)
- Enter data in the billing system (SBMS) and track/generate insertion orders
- Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
- Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
- Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)
- Train assistant-level employees for the support-level work they perform and also help guide their overall growth and development
- Manage client media billing approval and invoice reconciliations
Qualifications
- Self-starter with proven ability to drive projects from start to finish in a timely manner
- Expert in Microsoft Tools: Excel, PowerPoint, Teams and Outlook
- Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
- Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
- Possess a strong ability to prioritize and handle multiple tasks with flexibility
- Ability to build and maintain strong internal and external relationships (vendor community)
- Effective verbal and written communication skills with ability to present in a clear and actionable way
- A collaborative team player who can work independently and as part of a matrix structure
- Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
- Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
- Bachelor’s Degree preferred
- 1-2 years of experience in Media Strategy or Planning, with emphasis on Digital Media
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