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Senior Vice President, Paid Media
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Job Description
KEY RESPONSIBILITIES
- Lead the development of integrated media strategies to support full-funnel client objectives across brand storytelling, lead generation, and performance marketing.
- Serve as a visionary thought leader, contributing unique POVs on the evolving digital and social media landscape, platform innovation, and the convergence of earned, owned, and paid.
- Identify and advise on emerging AI implications, automation tools, and future-forward opportunities to enhance paid media programs.
- Shape and implement testing frameworks to uncover white space opportunities, guide investment decisions, and build media plans grounded in insights and innovation.
- Serve as a senior media advisor in new business pitches and client growth opportunities.
- Lead and inspire the New York-based paid media team, developing talent equipped for the next evolution of paid.
- Mentor, coach, and grow junior and mid-level talent with a hands-on leadership approach.
- Cultivate a high-performing, collaborative team culture that prizes curiosity, creativity, accountability, and fun.
- Oversee team resourcing, staffing, workflow, and hiring, ensuring balance and long-term capability growth.
- Actively partner with cross-functional teams in analytics, strategy, influencer, creative, and earned media to deliver cohesive, data-informed campaigns.
- Participate in the Global Paid Media Center of Excellence (COE) and collaborate with other regional leaders to evolve Zeno’s media practice at a network level.
- Champion integration of media intelligence into client narratives, ensuring media insights are central to overall communications strategy.
- Own the scoping, pricing, and delivery oversight of all paid media scopes within the New York office.
- Oversee campaign pacing, optimization, performance tracking, and data interpretation, ensuring programs deliver business impact.
- Manage forecasting, budgeting, and operational planning for the paid media discipline.
- Thrive in fast-paced, cross-functional environments and know how to build buy-in across disciplines
- Are energized by helping people grow and understand the importance of shaping team culture
- Have a POV on the future of media and want to help define what comes next
QUALIFICATIONS:
- 12+ years of experience in paid media, with deep focus in paid social, programmatic, and SEM
- 5+ years of experience leading and growing high-performing teams
- Proven experience in platform tools including Meta, Google Ads, TikTok, and LinkedIn (Pinterest, Snapchat and all others are a plus)
- History working in Prisma strongly preferred
- Knowledge of research tools like Resonate
- Collaborative mindset with proven success in integrated agency environments; experience working closely with other subject matter experts, especially social strategy & analytics teams (Comms/PR team interaction a plus)
- Strong understand of performance metrics, media optimizations and ability to spot trends while translating to non-media fluent audiences
- History of success in high-stakes client counsel and tough Q&A conversations
- Strong attention to detail and project management capabilities; ability to thrive and perform in a fast-paced climate
- Experience in SEO and using SEO tools
- Experience with healthcare, consumer, or eCommerce clients is a plus
- Prior POVs or published thought leadership on the future of digital/paid media
- Experience shaping media offerings with AI tools or automation frameworks
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