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Programmatic Media Buyer (DV360)

AKA NYC is a global, award-winning, full-service advertising agency specializing in theater & live entertainment, arts & culture, attractions & destinations, and sports & leisure. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. AKA NYC is seeking a highly analytical and detail-oriented Programmatic Media Buyer (DV360) to join our growing Paid Media team. This role will be responsible for planning, executing, and optimizing programmatic campaigns within Google Display & Video 360 (DV360) to drive performance against client goals. The ideal candidate has deep platform expertise, strong data fluency, and a proactive approach to optimization and innovation.Reporting to the Head of Paid Media, this is a full-time exempt role based in New York City.WHAT YOU’LL DO:

• Plan, build, and execute programmatic campaigns within Google DV360 across display, video, audio, and CTV environments
• Manage full campaign lifecycle including campaign setup, trafficking, QA, pacing, and optimization
• Develop and implement audience strategies leveraging first-party, third-party, and Google audience data
• Execute and optimize private marketplace (PMP) and programmatic guaranteed deals
• Monitor campaign pacing and performance to ensure delivery aligns with budget and KPIs
• Analyze performance data to identify trends, insights, and optimization opportunities across creatives, inventory, and audiences
• Implement bid strategies, frequency controls, and targeting refinements to improve efficiency and scale
• Partner with analytics and strategy teams to ensure accurate conversion tracking, Floodlight configuration, and attribution setup
• Generate and deliver weekly and monthly client reports, highlighting performance insights and strategic recommendations
• Manage and forecast budgets to maximize ROI and ensure accurate spend allocation
• Collaborate with creative teams to provide feedback on asset performance and testing opportunities
• Stay up to date with programmatic, privacy, and platform changes, particularly within Google Marketing Platform (GMP)

• 3–5 years of experience in digital media, with a strong focus on programmatic buying
• Hands-on experience managing campaigns in Google DV360 (required)
• Familiarity with the Google Marketing Platform ecosystem (Campaign Manager 360, GA4, Floodlight)
• Experience executing PMP deals and working with publishers/vendors
• Strong understanding of programmatic buying models, auction dynamics, and inventory types (display, video, CTV, audio)
• Proficiency in data analysis and reporting tools (Excel, Google Sheets, Data Studio/Looker preferred)
• Experience with audience segmentation, targeting strategies, and data integrations
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent attention to detail and ability to manage multiple campaigns simultaneously in a deadline-driven environment
• Strong communication and collaboration skills

• GMP Certifications (DV360, CM360)
• Experience with brand safety tools, verification vendors (IAS, DoubleVerify)
• Exposure to other DSPs (The Trade Desk, Amazon DSP, etc.)
• Experience with entertainment, live events, or ticketing campaigns

WHAT WE OFFER:The salary range for this position in New York, NY is $70,000 to $80,000 per year.The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

• Comprehensive healthcare & dental – 100% employer-paid for employees
• Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
• Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
• Continuous growth & learning – annual Training & Development fund to sharpen your skills
• Financial wellness perks – student loan repayment or tuition assistance based on tenure
• Paid parental leave – up to 12 weeks to support growing families
• Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
• A pet-friendly office – because great ideas come with great company

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