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Retail Media Reporting & Insights Senior Analyst
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Overview
Job Description
With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
Home Depot’s Orange Apron Media (OAM) is seeking a Retail Media Reporting & Insights Senior Analyst tobecome an expert inmeasurement strategy, leadership,and execution for Suppliers/Advertisers within our retail media network.
In this role, you willsupport the management ofa number ofsuppliers/advertisersbyanalyzing andpresenting data driven narratives andstories ofperformance.Youwill evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well asad effectiveness measurement such asbrand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders.
You will be a key driver of Return on Marketing Objective (ROMO) storytelling—translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies.
The ideal candidate is a strongdata analystand leaderwho is passionate about both marketing measurement andprocess development and implementation. Youmustbring an ownership mindset, a collaborative spirit, andstrong communicationskills to support cross-functional partners and foster excellence across people, processes, and products.
Key Responsibilities:
- 20% Work with other departments providing analytical insight on business performance.
- 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
- 20% Analyze web analytics data as well as other offline data to evaluate site performance.
- 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
- 10% Takes the lead on new programs and initiatives for Web Analytics Team.
- 10% Provide web analytics strategy to Specialty Channel.
Direct Manager/Direct Reports:
- Reports to Manager, Reporting and Insights
- Position has 0 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel Required
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Responsible for helping others and providing on-the-job training or guidance
- Demonstrated business/financial modeling capabilities with tools such as Excel and Access
- Demonstrated skills in applying statistical analysis principles to business challenges
- Demonstrated communication and interpersonal skills
- Demonstrated ability to work well with others
- Strong analytical skills with attention to detail; self-starter
Preferred Qualifications:
Expertisein Marketing Measurement: Deep understanding of marketing analytics across digital media and retail, with direct experience applying methods like Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and brand lift.
Analytical & Technical Skills: Intermediateproficiencyin SQL for data extraction and hypothesis testing; experienced in data visualization tools such as Tableau to build compelling, insight-driven narratives.
Test-and-Learn Mindset: Proven success in building and scaling test-and-learn functions to enhance media performance and inform optimization strategies.
Strategic Problem Solving: Skilled at breaking down complex, ambiguous business challenges—spanning process, technology, and customer experience—into clear, actionable improvement plans.
Influence & Communication: Exceptional communicator with the ability to translate technical insights for non-technical audiences and influence stakeholders at all levels.
Change Management & Collaboration: Experienced in navigating organizational change, fostering cross-functional alignment, and building strong partnerships across teams.
Market Awareness: Ability to conduct competitive research and apply insights to inform strategy and innovation.
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 5
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
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