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Social Media Coordinator
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Job Description
The Position
We are seeking an entry-level Social Media Coordinator to support the execution of OPSWAT’s global organic social media program as we scale in 2026. This role focuses on day-to-day social publishing, campaign support, employee advocacy execution, and basic performance tracking across core and emerging platforms.
Working closely with the Social Media Director and cross-functional teams across Revenue Marketing, Corporate Communications, Product Marketing, Events, and Creative, this role supports the delivery of clear, engaging social content based on established strategy and guidance. This position is ideal for someone early in their social media career who is eager to learn, build strong execution skills, and develop an understanding of how performance data, platforms, and AI-driven discovery influence modern social media programs.
This role is measured on consistency, accuracy, engagement performance, advocacy participation, and demonstrated growth in applying learnings from data, tools, and platform changes.
This position is onsite at our corporate office in Tampa, FL and does not offer remote or hybrid work.
What You Will Be Doing
- Support the scheduling, publishing, and monitoring of organic social media content across LinkedIn, Instagram, X, YouTube, Threads, and Bluesky using Sprout Social.
- Help maintain and update the global social media content calendar to ensure posts are accurate and published on time.
- Adapt existing marketing content into social-ready formats and assist with amplification of product launches, events, research, and thought leadership.
- Coordinate with teams across Revenue Marketing, Corporate Communications, Product Marketing, Events, and Creative to support social media requests and campaigns.
- Assist with employee advocacy initiatives by formatting, uploading, and organizing brand-approved content and supporting participation tracking.
- Monitor social conversations, competitor activity, and basic platform trends, and assist with tracking performance metrics and compiling insights for reporting and reviews.
- Stay current on social media platform updates, emerging channels, and industry trends, and share relevant observations and learnings with the social media team.
- Follow and help uphold OPSWAT’s brand voice, tone, governance, and visual standards across all social media channels.
What We Need From You
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- 0–3 years of experience in social media, digital marketing, communications, or related internships.
- Strong writing and editing skills with close attention to detail.
- Familiarity with major social media platforms, especially LinkedIn and Instagram.
- Strong organizational skills and comfort managing multiple tasks and deadlines.
- Ability to work collaboratively across teams and time zones.
- Willingness to learn new tools, platforms, and processes.
- Professional judgment and a commitment to representing OPSWAT responsibly.
- Interest in how AI-assisted tools, automation, and emerging discovery models, including AI-powered search and AEO, are influencing social media, with a desire to learn how they are applied in practice
It Would be Nice if You Had
- Exposure to social media management or scheduling tools, with Sprout Social as a plus.
- Internship or early experience in B2B, SaaS, or technology marketing.
- Basic familiarity with social media metrics and reporting.
- Interest in emerging platforms such as Threads or Bluesky.
- Experience supporting event or live social media coverage.
- Curiosity about cybersecurity, critical infrastructure, or enterprise technology.
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