Social Media Jobs 2026 (Now Hiring) – Smart Auto Apply
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Associate Director, Media Sales (Mid-Market, Remote)
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Gray Media Sales Training Program Summer '26 - Wvlt
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Paid Media Strategist
$85,000 - $135,000 / year
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Overview
Job Description
- Develop sophisticated paid media strategies for clients across all major channels (paid social, paid search, CTV, programmatic, native) and stages of the buyer journey
- Articulate the role of paid media in amplifying and supporting other marketing channels across the funnel.
- Connect media strategy to broader marketing and business objectives
- Guide clients on channel selection, budget allocation, creative approach, and measurement frameworks.
- Launch and optimize campaigns hands-on in-platform (LinkedIn, Google Ads, Meta, programmatic, etc.).
- Dive into reporting dashboards to analyze results, extract insights, and continuously improve performance.
- Collaborate closely with creative and account teams to bring campaigns to life.
- Lead client conversations, translating paid media complexity into clear, actionable recommendations.
- Proactively flag opportunities, risks, and trends before anyone asks.
- Educate clients and teams on the value and integration of paid media within a broader omnichannel marketing mix.
- Help clients connect the dots across every touchpoint, not just optimize the dials within one channel.
- Bachelor's degree
- 5–8 years of experience in paid media, with a focus on B2B campaigns
- Agency experience managing multiple clients and complex priorities
- Demonstrated ability to develop paid media strategies that fit within broader omnichannel marketing programs
- Hands-on expertise in campaign execution across paid search, paid social, display, and remarketing; programmatic and ABM experience are a plus
- Strong analytical skills with proficiency in key ad platforms (e.g., LinkedIn, Google Ads, Meta), reporting tools, and Excel
- Experience with Google Analytics, Google Tag Manager, or Looker Studio are a plus
- Comfortable working both strategically and tactically; willing to dive into platform details when needed
- Strong written and verbal communication skills
- Strong project management skills and exceptional attention to detail
- Competitive Compensation Package including Bonus & Incentive Opportunities, (Base Salary Range for this Role: $85k-$135k)
- Robust Benefits Program: Medical, dental, vision, FSA, HSA, disability, employer-paid life & disability insurance, commuter benefits, college savings plan (529), employee discounts
- 401k Retirement Plan with Company Match
- Generous Time Off: Flexible PTO Days + Company Holidays including office closure between Christmas and New Year's
- FlexTime
- Hybrid work schedule
- Convenient Midtown Office Location
- Great Company Culture. Collaborative, friendly, supportive, of high integrity. We highly value our colleagues
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