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GiveDirectly (GD) aims to reshape international giving - and millions of lives - by providing cash grants directly to the world's poorest. The Brookings Institution estimates that $70B of cash transfers would be required to eliminate the poverty gap; the aid sector currently spends $135B each year, much of it on evidence-free interventions. GiveDirectly wants to change that, establishing cash transfers as a benchmark for foreign aid - as the index fund is a benchmark for the financial industry - and in the process accelerating the end of extreme poverty.

GD has raised over $1B since launching in 2011 and delivered cash to more than 2 million people in 15 different countries. We've also supported large-scale, experimental research that indicates strong recipient impact of our programs. As a result, GD has been celebrated as one of the most innovative non-profit companies by Fast Company, while the growing cash transfer movement (and GD's leading role within it) have been featured in the New York Times Magazine, This American Life, Foreign Affairs, and The Economist.

Our culture is candid, analytical, agile, and non-hierarchical. Our global team of ~150, and country operations teams of ~650, span 21 different countries and 69 languages. From software engineers to seasoned humanitarian workers, management consultants to public servants, researchers to field operations -- it's an incredible group of people.

Our values are central and deliberately opinionated. We genuinely center the people we serve in our decision-making, and strive to build an ambitious, dynamic and high-performing environment. We strongly encourage you to read through our values carefully, if they reflect how you like to work and energize you, this could be a great fit.

We work hard to create an environment in which all our team members can thrive, succeed, and grow. We support high ownership, flexibility, take care of each other, have fun, and create professional growth opportunities.

Level: Senior Manager

Location: Remote

Reports To: Sr. Director of Communications

Location: this role is remote, but the selected candidate will need to overlap at least 3 hours with East Africa Time working hours most days.

About the Role

We are seeking an Audience Growth Lead to lead GiveDirectly's thought leadership across our social platforms, focusing on building out our brand accounts & those of our principles. We'll use reach/engagement to maximize lead generation to drive our top level goal: raise more money to be delivered to people in extreme poverty.

To this end, this senior manager will primarily focus on execution & strategy across GiveDirectly primary public accounts (LinkedIn, X, Instagram) and our principles' thought leadership accounts (e.g. Nick, Caroline, Caitlin). They may also invest in other platforms (Substack, YouTube, Facebook, BlueSky, TikTok, Reddit, podcast, & newsletter) and paid collaborations with online creators (e.g. Elsa, Blair, Simon),

This is a new role that would be asked to answer strategic questions: Which channels should we invest (or divest) in to achieve our top level goal? What content and channels perform best at accomplishing that goal? What new approaches should we test? How can we measure success?

This senior manager would also own execution (with support), ensuring that our channels effectively showcase our unique model, values, & impact in ways that are compelling, credible, human, surprising/funny, and - most importantly - break through the noise with original content & takes.

You'll collaborate with our Marketing, Growth, Research, & Program teams along with our CEO's office to highlight recipient stories, translate data and findings into accessible content, support giving campaigns, and strengthen how GiveDirectly shows up online.

This role is not an on-camera personality role. Instead, you'll be behind the scenes, building a strong digital presence and shaping how the world sees our work.

This Senior Manager Should Spike On

• Creativity & speed: Comes up many novel ideas for content & collabs, consistently tapping into current trends with our own original take.
• ️High ownership, output, & quality: Creates high-quality work quickly and reliably, using discretion to represent the organization online.
• Digital native storytelling instinct: Knows what plays best on ever-changing platforms, understanding what makes content resonate emotionally and intellectually while be authentic to the account.
• Strategic, entrepreneurial, & analytical: Comfortable testing, iterating, and learning from results - balancing long-term brand strategy with day-to-day execution.

Key Responsibilities

Social Media Strategy & Brand Management

• Lead GiveDirectly's social media strategy and posting calendar across all major platforms
• Build and refine a repeatable social playbook & templates that balances storytelling, education, and credibility.
• Define goals for each channel and measurement framework.

Content Creation & Management

• Create and edit content (posts, visuals, short videos, audio) that highlight GiveDirectly's programs, research, and impact.
• Collaborate with Communications, Research, and Program teams to translate data and stories into compelling, public-facing content.
• Manage publishing cadence, community engagement, and platform optimization.
• Guide tone, messaging, and publishing style for each account, ensuring consistency without homogenizing.
• Ensure all channels move in harmony during product launches, campaigns, and announcements.
• Stay ahead of platform updates, algorithm shifts, and emerging content formats.
• Proactively suggest new ideas, tests, and experiments.
• Capitalize on relevant trends while ensuring all content aligns with brand guidelines and messaging priorities.

Internal Collaboration

• Partner with internal teams - Growth, Communications, Research, and Country Programs - to identify stories, earned media, campaigns, blogs worth sharing.
• Support leadership and surrogates in expanding their thought leadership, working closely with our CEO and other principles.
• Surface ideas for unpaid collaborators for the surrogate & media team, occasionally supporting on paid collaborations with collaborators.

Measurement & Optimization

• Track KPIs across channels (reach, engagement, follower growth, traffic, retention, and authority signals).
• Understand what positive, meaningful engagement looks like, not just vanity metrics.
• Monitor social chatter and sentiment; escalate when needed.
• Provide periodic reporting with clear insights and recommendations.

Qualifications (Must Haves)

• 5+ years of proven ability to grow social media presence for a brand, content creator, or public figures with larger engagement than GiveDirectly.
• Strong writing and editing skills, with a clear, confident, and empathetic voice.
• Experience with content design or light editing tools (Canva, CapCut, Adobe Suite, Riverside).
• Demonstrated ability to turn complex or technical topics into clear, engaging content.
• Strong project management skills and ability to prioritize, manage multiple workstreams, and deliver on time.
• Strong strategic thinking, you know how to build a cohesive brand across multiple channels.
• Deep understanding of social algorithms, audience behavior, and content performance.
• Comfort with social analytics tools (ex. Meta Suite, Sprout, Later, Hootsuite).
• Deep alignment with GiveDirectly's values and mission.

Nice to Haves

• Experience in social storytelling for journalism or social impact sectors.
• Understanding of paid social strategy and how organic content complements it.
• Background or interest in global development, poverty reduction, or social innovation.
• Strong understanding of how to breakthrough with tech & finance audiences in the U.S.+ Europe

Where this role sits within GiveDirectly

• This senior manager is part of the Communications team, reporting to the Senior Director of Communications (Tyler) for the first 6 months.
• Their work will be supported by GiveDirectly's field content, research & insights, growth, surrogates, press, & design staff.
• In addition to run-rate work, they will provide key support for emergency cash responses (e.g.), end of year giving (e.g.), research disseminations (e.g.), and other campaigns.

Compensation

At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.

Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.

United States

• Base Salary: $109,200
• Bonus at Target Performance: 10% (~$10,920, with potential for upside. For reference, with the organization's current performance multiplier, this amount would be $12,776 in 2025)
• Estimated Total Compensation at Target: $120,120+
• Annual Benefits Stipend: $21,393

United Kingdom

• Base Salary: £71,400
• Bonus at Target Performance: 10% (~£7,140, with potential for upside. For reference, with the organization's current performance multiplier, this amount would be £8,354 in 2025)
• Estimated Total Compensation at Target: £78,540+
• Annual Benefits Stipend: £2,760

Kenya

• Base Salary: $77,500
• Bonus at Target Performance: 10% (~$7,750, with potential for upside. For reference, with the organization's current performance multiplier, this amount would be $9,068 in 2025)
• Estimated Total Compensation at Target: $85,250+
• Annual Benefits Stipend: $8,453

This role is fully remote, so if you are not based in the US, Kenya or UK, we will share an estimated salary benchmark for the country you are based in during the hiring process.

Why work at GiveDirectly?

At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:

• A positive and supportive team with opportunities for advancement
• A demonstrated commitment to helping all staff develop and grow
• A competitive salary, including bonus
• A robust health benefits plan (exact details will vary by country)
• Flexible paid time off
• Allowances for desk set-up and learning and development

#LI-REMOTE

Working at GiveDirectly

GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person's race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.

Commitment to Safeguarding

As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.

These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.

GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of "zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation." and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.

Reasonable Accommodations

We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at careers@givedirectly.org with the email subject "Accommodation Needed". We will work with you to ensure reasonable accommodations are made to support your needs.

Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!