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Social Media Team Lead
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Job Description
In This Role, You Can Expect To
- Lead by doing: Actively post, edit, and engage across MaxPreps’ social platforms (Instagram, TikTok, YouTube, X, and Facebook).
- Guide the team: Manage and mentor social media producers and contractors, fostering creativity, accountability, and growth.
- Oversee all posting cadence and scheduling across Instagram, TikTok, YouTube, X, and Facebook — ensuring content goes live at the right time, in the right format, with the right tagging and captions.
- Create daily content: Edit short-form vertical videos (TikTok, IG Reels, YouTube Shorts) and build quick-turn social graphics using Premiere, CapCut, and Photoshop.
- Collaborate cross-functionally: Partner with editorial, video, and sales teams to align social output with larger initiatives and sponsored programs.
- Execute live coverage: Lead or personally post during key events, tournaments, and game nights.
- Analyze and adapt: Track performance metrics and audience feedback to adjust strategies in real time.
- Ensure reliability: Manage team schedules, coverage shifts, and off-hours rotations to maintain 24/7 presence.
To Thrive In This Role, You Have
- A passion for execution and love being hands-on with posting, curation, and content packaging.
- Thrive under tight deadlines and high-volume environments.
- Strong creative instincts and can bring leadership’s ideas to life quickly and accurately.
- Are comfortable managing a team and ensuring accountability, consistency, and attention to detail.
- Are highly organized and can juggle multiple priorities while keeping a steady posting rhythm.
- Are available to work nights, weekends, and holidays — when the best high school sports moments happen.
- 4+ years managing social media for a sports, entertainment, or digital media brand.
- Expertise in Instagram, TikTok, YouTube Shorts, and X/Twitter.
- Strong copywriting, video editing (Premiere / Final Cut / CapCut), and Photoshop skills
How You Play
- Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
- Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
- Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
- Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.
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