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About the Role:

The Senior Manager, Video & Programmatic Media (VPM) is a senior strategic leader responsible for shaping enterprise-level Video, Audio, and Programmatic Display strategies across complex client portfolios. This role integrates Linear and Digital Video investments withinOvative’sEnterprise Marketing Return (EMR) framework to ensure media decisions drive measurable business outcomes.

The Senior Manager sets long-term strategic direction, leads executive-level client relationships, and drives cross-functional integration across media, measurement, and creative teams. In addition to managing high-performing teams, this role advances VPM best practices, contributes to account growth and new business efforts, and plays a key role in scalingOvative’sdifferentiated approach to enterprise media planning and optimization.

Responsibilities of a Sr. Manager, Video and Programmatic Media include:

Media Management & Performance

• Provide senior oversight on planning, activation, and optimization across Linear/CTV, OLV/YouTube, Audio, and Programmatic Display/Native.

• Ensurehigh standardsof executional excellence (QA, UTG/SOT, pacing, budget management) and drive continuous process and automation improvements.

• Lead test-and-learn agendas and performance readouts that turn data into clear, actionable decisions for clients and internal teams.

• Maintain strategic relationships with platform and media partners to unlock innovation, alpha/beta opportunities, and performance gains.

Client Leadership

• Own senior client relationships and overall VPM performance for a set ofcomplex, high-impact accounts.

• Lead day-to-day and quarterly strategy, planning, and readouts across Video, Audio, and Display/Programmatic, tying recommendations to EMR and enterprise outcomes.

• Influence executive client stakeholders to evolve media, measurement, and operating models in ways that unlock incremental, enterprise-level impact.

Cross-Channel Strategy & Thought Leadership

• Set integrated VPM roadmaps that connect upper- and lower-funnel tactics and align with cross-channel partners (e.g., Paid Social, Search, Affiliate, RMN/Commerce, CS, Measurement).

• Serve as a VPM SME in cross-functional initiatives, translating channelexpertiseinto clear, integrated plans and test agendas.

• Codify and scale best practices, playbooks, and training that elevate VPM quality and consistency across teams.

Team Leadership & Talent Development

• Manage anddevelopmulti-level teams and people leaders, setting clear expectations and development plans

• Build andcontinuouslyimprove operating rhythms that enable a high-performing, inclusive team

• Foster a culture ofaccountability,coachingand engagement, ensuring team members understand how their work ladders to total business goals

• Partner with leadership on staffing, individualpathingand performancemanagement

What we arelookingfor:

• 8+ years of experiencedirectly responsiblefor enterprise-level Video/Audio/Programmatic media programs

• 4+ yearsof people management experience, including:

• Managing direct reports and leading teams through change

• Coaching managers and/or senior ICs, not only analysts

Proventrack recordof:

• Drivingstrong performanceoutcomesthrough VPM channels (incremental revenue, profitability, EMR lift,brandand full-funnel outcomes).

• Leadingintegrated planning and activationacross multiple channels or brands.

Deep experience with:

• Performance-based, directresponseand full-funnel media programs.

• Major buying and measurement platforms (e.g., The Trade Desk, DV360, Google Ads/YouTube, verification tools such asDoubleVerify/MOAT/IAS, TV tools such as Nielsen/SQAD/Kantar/Strata).

• Translating complex data intoclear, influence-ready narrativesfor senior stakeholders.

• Exceptionalcommunication and client relationshipskills — comfortable navigating ambiguity, difficult conversations, and executive-level discussions.

• Strong conceptual and analytical problem-solving skills; able to bring structured thinking and sound judgment to complex decisions.

Preferred:

• Experience in performance marketing for large-scale brands (retail, eCommerce, subscription/telecom, healthcare or similar).

• Experience spanning both traditional (Linear TV/Radio) and digital video/audio planning/activation.

• Prior leadership role at a digital agency, holding company, or client-side digital team with cross-channel responsibility.

• Experience leading or contributing to new offering development, productization of services, or BD/pitch efforts.