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About the Role:

The Manager, Video & Programmatic Media (VPM) is a strategic leader responsible for driving enterprise-level growth across Video, Audio, and Display channels — spanning Linear TV, CTV, OLV, YouTube, Streaming Audio, and Programmatic Display. This role partners closely with clients and cross-functional teams to build integrated, full-funnel media strategies grounded inOvative’sEnterprise Marketing Return (EMR) framework.

The Manager leads day-to-day client strategy, execution, and optimization while influencing measurement evolution beyond channel-level KPIs to true business outcomes. This role also manages and develops team members, advances VPM best practices, and plays a key part in helping clients unlock profitable growth through holistic media investment.

Responsibilities of a Manager, Video and Programmatic Media include:

Media Management & Executional Leadership:

• Lead end-to-end strategy, execution, and optimization acrossLinearTV, CTV, OLV, YouTube, Streaming Audio, Podcasts, Display, and Native

• Define clear businessobjectives, channel KPIs, audience strategies, and testing roadmaps aligned to enterprise impact

• Own tactical execution including segmentation strategy, DSP bidding approaches (algorithmic and manual), creative coordination, trafficking oversight, and inventory management

• Drive ongoing optimization informed by performance insights, incrementality thinking, and evolving client business needs

• Translate analysis into clear, actionable recommendations and forward-looking strategic pivots

• Manage complex budgets and flowcharts across channels, ensuring accuracy, pacing discipline, and financial accountability

• Maintain strong relationships with platform and media partners to unlock innovation and performance opportunities

Cross-Functional Strategy & Thought Leadership:

• Serve as a subject matter expert across video & programmatic channels, contributing POVs that elevate client strategy andOvativebest practices

• Partner with paid search, paid social, SEO, analytics, and creative teams to develop integrated, full-funnel media strategies

• Identifycross-channel synergies and incremental growth opportunities within the broader media mix

• Collaborate with Measurement teams to align channel optimization with Enterprise Marketing Return (EMR) and holistic business outcomes

• Proactively evaluate emerging platforms, technologies, and data solutions to advanceOvative’sVPM capabilities

Client Relationship Management:

• Own day-to-day client leadership across Video, Audio, and Programmatic channels

• Clearly communicate strategy, performance insights, and optimization recommendations

• Lead recurring meetings, planning sessions, and performance reviews

• Build trusted relationships with client stakeholders andestablishcredibility through strategic rigor and executional excellence

• Influence clients to evolve their media planning and measurement approaches to drive enterprise impact

Team Leadership & Employee Development:

• Trainand manageOvativeteam members  

• Foster a culture of open communication and 360-degree feedback   

• Inspire your team and direct reports to reach their quarterly, annual, and long-term goals   

• Design, implement, and continuously improve operating rhythms, workflows, and processes (e.g., status meetings, intake, prioritization, QA, documentation) that enable a high-performing and organized team.

What we arelookingfor:

• 5+ years of experience in Video, Audio, or Programmatic media

• Proven hands-on experience managing campaigns across digital video (YouTube, CTV, OLV, Display) 

• 1+ year of people management experience

• Great communicationand extensive client management experience (internal or external)  

• Sound conceptual and analytical problem-solving skills

Preferred:

• Experience leading programs for large-scale brands including omnichannel retail brands oreCommercebusinesses

• Experience across both traditional (Linear TV/Radio) and digital video/audio

• Experience with tools such as The Trade Desk, DV360, Google Ads, Nielsen, SQAD, Kantar, Strata,YouGov