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Social Media Intern

Reporting to: Manager, Social Strategy & Community

Location: [Tempe, MV, NY] - Tempe preferred

Role Overview

The Social Media Intern will support the day-to-day execution of social content, community engagement, and performance tracking across brand channels.

This role offers hands-on experience in platform-native storytelling, content creation, publishing workflows, social listening, and analytics. The intern will collaborate closely with Social, Creative, Brand, Growth, and Performance teams to help bring campaigns to life and support always-on engagement that drives measurable impact.

This is an opportunity to learn how social operates as both a brand-building and business-driving channel within a high-performing, cross-functional marketing organization.

Key Responsibilities

Content Creation & Publishing

• Support the development of social content across platforms (Instagram, TikTok, LinkedIn, YouTube, etc.).

• Draft captions and adapt messaging for different platforms and audience segments.

• Assist with short-form video editing, graphic creation, and trend-based content leveraging AI tools and templates.

• Prepare posts for scheduling and publishing using social management tools.

• Ensure content aligns with brand voice, messaging priorities, and campaign objectives.

Community Management

• Monitor comments, direct messages, and tagged content.

• Draft thoughtful, brand-aligned responses for review.

• Escalate sensitive or high-risk interactions appropriately.

• Identify opportunities to engage in culturally relevant moments or trending conversations.

Campaign & Launch Support

• Assist in organizing and tracking assets for product launches and brand campaigns.

• Support influencer coordination and tracking efforts.

• Help adapt campaign materials into social-first formats.

• Contribute to amplification/boosting efforts during major launch moments.

Social Listening & Trend Monitoring

• Track platform trends, cultural moments, and content formats.

• Provide weekly summaries of emerging trends relevant to the brand.

• Support social listening efforts to identify audience sentiment and conversation themes.

Performance & Analytics Support

• Assist in compiling weekly and monthly performance reports.

• Track engagement, reach, follower growth, and top-performing content.

• Help identify patterns and emerging content themes.

• Support documentation of testing learnings and creative insights.

AI & Workflow Innovation

• Use AI tools to support content ideation, caption drafting, trend analysis, and performance summaries.

• Experiment with AI to improve creative iteration and workflow efficiency.

• Support the team in identifying new ways to modernize social operations.

Qualifications

• Currently pursuing a degree in Marketing, Communications, Business, or related field.

• Strong understanding of social media platforms and current trends.

• Strong writing skills with attention to detail and tone.

• Familiarity with Canva, CapCut, Adobe Creative Suite, or similar tools preferred.

• Basic understanding of analytics or interest in performance marketing.

• Curious about AI and emerging digital trends.

• Highly organized, proactive, and comfortable managing multiple tasks.

What You'll Gain

• Real-world experience managing brand social channels.

• Exposure to integrated marketing and GTM execution.

• Understanding of how social performance connects to business goals.

• Hands-on experience working cross-functionally in a fast-paced marketing environment.

• Experience applying AI tools in modern marketing workflows.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency.

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.