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Inside Sales & Market Research Associate
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Job Description
Role Overview
We are seeking an experienced and results-driven Team Lead to be an individual contributor building and scaling a new Inside Sales & Market Research team for pipeline development and revenue growth.
The ideal candidate will have a strong background in B2B SaaS, Data & AI sales, or analytics solutions. You will play both an individual and team role in identifying prospects, conducting comprehensive account research, account-based outreach, account engagement, and qualification. You will supplement our sales pipeline and handoff opportunities to our sales team to move through the sales process and close.
Key Responsibilities
- Lead & Manage Team: Individual contributor and build a new team of inside sales representatives and market research analysts, ensuring productivity and goal alignment.
- Sales Pipeline Development: Drive lead generation, prospect outreach, and opportunity qualification to build a healthy sales pipeline for direct sales.
- Market Research & Insights: As an individual contributor and a team lead - Guide the team in conducting in-depth industry research to identify market trends, competitor insights, buyer personas, and customer needs.
- Collaboration with Sales & Marketing: Work closely with the sales and marketing teams to refine targeting strategies and optimize outreach campaigns.
- Performance Monitoring & Reporting: Track team performance, analyze sales data, and report key metrics to leadership.
- Process Optimization: Implement best practices, tools, and automation to enhance efficiency in lead generation and research activities.
Qualifications & Experience
- 5+ years of experience in B2B Inside Sales, Market Research, or Lead Generation, preferably in SaaS, Data Analytics, or AI solutions.
- 2+ years of team leadership experience, managing inside sales and/or research teams.
- Strong understanding of B2B sales cycles lead qualification frameworks (BANT, MEDDIC), and CRM tools (HubSpot, Salesforce, ZoomInfo etc.).
- Experience in data-driven decision-making, research methodologies, and competitor analysis.
- Excellent communication, coaching, written, and analytical skills.
Why Join Us?
- Opportunity to work in the fast-growing Data & AI space.
- Be a key player in shaping our sales strategy and team culture.
- Work in a collaborative, innovation-driven environment.
- Competitive compensation and career growth opportunities.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
