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Director, Sales - Healthcare Technology

Treatspace, Inc.

Location: Pittsburgh, PA

Department: Sales

Employment Type: Full-time

About Treatspace

• Treatspace helps independent medical practices, physician groups, and healthcare organizations improve patient access, referral coordination, online visibility, and measurable practice growth.
• Our PracticeBeat product line supports thousands of providers by helping patients find, choose, and access care. We are now rebuilding our operating model around AI-native execution, agentic workflows, and outcome-driven growth.
• We are not looking for someone to simply manage activity.
• We are looking for someone who can build a predictable sales-led growth motion.

The Role

• Treatspace is hiring a hands-on Director, Sales to build, manage, and improve our sales-led growth motion.
• This person will own the operating system for outbound, inbound, partner-assisted, and self-sourced sales. The immediate priority is to turn our current sales effort into a predictable motion that hits the plan of record while improving demo quality, demo-to-close conversion, follow-up discipline, rep coaching, pipeline inspection, and revenue outcomes.
• The team is getting activity and at-bats, but the motion is not yet predictable enough.
• The highest-leverage problem is not simply booking more demos.
• The highest-leverage problem is improving how we target, prepare, demo, follow up, convert, and close.
• This role is for someone who has built or managed a sales-led growth motion before and knows how to turn inconsistent performance into a repeatable operating cadence.

What You Will Own

1. Sales-Led Growth Operating Rhythm

You will own the weekly sales operating cadence to provide the company with an objective, data-driven look at the sales motion each week. This includes tracking and managing:

• Plan of record tracking and forecast discipline
• Rep and SDR performance (source-by-source conversion, stage conversion, and pipeline coverage)
• Closed-lost analysis and demo-to-close improvements
• Weekly commitments, accountability, and coaching priorities

2. Plan of Record Execution

You will be responsible for helping the sales team hit the commitments already made in the plan of record. This role requires balancing short-term execution with long-term evolution: driving today's commitments while strategically building a more predictable, scalable sales motion for tomorrow.

3. Demo-to-Close Improvement

A major focus of this role will be improving attended-demo-to-close conversion. You will inspect the full motion-from pre-call research, qualification, and AE preparation to discovery, objection handling, and close plan execution-to diagnose exactly why deals stall and implement the necessary changes to fix them.

4. Active AE Coaching and Management

You will directly coach AEs to elevate discovery, urgency creation, demo quality, market positioning, and CRM hygiene. This is an active, hands-on leadership role that requires regularly reviewing calls, emails, and deal notes to provide real-time coaching and behavioral adjustments.

5. SDR Motion and Lead Quality

You will manage and optimize the SDR motion to ensure we are targeting the right practices through the right channels. This includes improving outbound calling effectiveness, multichannel outreach, connect rates, held-demo rates, lead scoring, and the SDR-to-AE handoff process.

6. Sales Enablement and Proof

You will help build the proof system the sales team needs to move prospects from interest to commitment. This includes developing referenceable customers, video clips, case studies, specialty-specific demo paths, and post-demo follow-up assets.

7. AI-Enabled Sales Motion

Treatspace is rebuilding around AI-native and agentic workflows. You will help define how AI and agents should support the sales motion (e.g., pre-call research, account scoring, post-call summaries, pipeline inspection, and coaching insights) to make our sales process highly intelligent, specific, and efficient.

8. Leadership and Talent Assessment

You will evaluate AE/SDR capabilities, performance gaps, talent risks, and compensation alignment to ensure the right people are in the right seats. This requires providing transparent, objective evaluations of team performance and organizational needs.

What Success Looks Like

In the first 30 days, you will:

• Establish a baseline by analyzing the current plan of record, pipeline, rep/SDR performance, and closed-lost data.
• Implement a structured weekly sales operating cadence and define an immediate 30-day improvement plan.
• Begin coaching AEs and SDRs against measurable behavioral benchmarks.

In the first 60 days, you will:

• Optimize core sales execution, focusing on pre-call preparation, demo structures, follow-up discipline, and CRM hygiene.
• Create clearer rep scorecards and identify performance patterns across different lead sources and specialties.
• Partner with the team to define the AI-enabled support workflows needed to enhance the motion.

In the first 90 days, you will:

• Demonstrate measurable improvements in sales predictability, forecast confidence, and attended-demo-to-close conversion rates.
• Strengthen team accountability and clarify the repeatable elements of the sales motion.
• Identify areas requiring product, marketing, or operational support to successfully scale.

Required Experience

We are looking for someone who has experience with:

• B2B SaaS sales and sales-led growth
• Outbound SDR-to-AE motions within SMB or mid-market sales
• Demo-to-close improvement, sales process design, and pipeline inspection
• Rep coaching, CRM discipline, forecasting, and closed-lost analysis
• Sales enablement, multichannel outbound, and founder-led or early-stage environments

Healthcare experience is helpful but not required. Experience selling to independent medical practices, physician groups, healthcare SMBs, or similar owner/operator customers is a major plus.

The Right Person

The right candidate is a hands-on, metrics-driven operator who is comfortable with ambiguity and willing to dive into the operational details. You should excel at diagnosing funnel problems, turning data into operating decisions, and coaching reps in real time. You are focused on measurable revenue outcomes over vanity metrics, and you enjoy helping build the playbook rather than just inheriting a perfect one.

What This Role Is Not

This is not a traditional Chief of Staff, pure RevOps, or sales analyst role. It is also not a corporate VP role limited to managing managers. We need an operator who actively engages with calls, deals, demos, and rep behaviors to drive execution.

Key Questions This Person Must Help Answer

• Performance & Pipeline: Are we on or off the plan of record, and why? Is the bottleneck related to targeting, lead quality, SDR execution, or AE demo quality?
• Conversion & Content: Is performance being impacted by follow-up discipline, proposal conversion, pricing/packaging, or a need for better case studies and proof points?
• Strategy & Scale: Is the issue related to product readiness or talent alignment? What should be automated/AI-supported versus human-led? What needs to change in the next 30 days to make this motion predictable?

Compensation

Compensation will be based on experience and structure. We are open to discussing base, performance-based incentives, and milestone-based compensation tied to sales operating improvements, pipeline predictability, and revenue outcomes.

Comprehensive Benefits Package

• 100% Employer-paid Medical, Dental, and Vision insurance coverage
• Health Reimbursement Account (HRA) for additional healthcare expenses
• 100% Employer-paid Disability Insurance (Short Term and Long Term coverage)
• 100% Employer-paid Life and AD&D Insurance
• 401(k) Retirement Plan
• Flexible PTO policy and company holidays
• Professional development budget for training and conference attendance

Location

• Required: Pittsburgh, PA (In Office)