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Senior Director, Global Brand Management - Footwear
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Job Description
If you were in the Senior Director, Global Brand Management- Footwear role now, here are some of the core activities you would be doing:
- Defining and evolving the Arc’teryx footwear brand narrative, ensuring differentiation in the outdoor and performance footwear market
- Strategically partnering with Product, Merchandising, and Commercial teams to align marketing efforts with product roadmaps and sales strategies
- Developing and implementing the global marketing strategy for the footwear category, ensuring alignment with Arc’teryx’s brand values, business goals, and consumer insights
- Overseeing integrated marketing campaigns, product launches, and seasonal storytelling efforts, collaborating closely with creative, digital, retail, and regional marketing teams
- Leveraging data, analytics, and market research to inform strategic decisions and identify opportunities for growth
- Working with sports marketing, ambassador programs, and brand partnerships to amplify Arc’teryx footwear within key communities and target audiences
- Building, mentoring, and inspiring a high-performing marketing team, fostering a culture of creativity, collaboration, and excellence
- Establishing key performance indicators (KPIs) to measure marketing effectiveness and optimize strategies based on data-driven insights and sharing back insights to Brand Leadership Team
Here are some of the things you could be working on in the future:
- Being a thought partner with senior leadership team in advising the direction of our global footwear expansion
- Enhancing seamless consumer journeys across digital, retail, and emerging commerce platforms
- Collaborating with design, product, and supply chain teams to align marketing with innovation and inventory trends
Are you our next Senior Director, Global Brand Management- Footwear?
- You have a Bachelor’s degree in design, marketing or related field
- You have 10+ years’ experience in a similar role - brand marketing, product marketing, or category marketing, preferably in the footwear, outdoor, or performance apparel industries
- You have experience in leading global marketing strategies and launching high performance products in competitive markets
- You are a strategic thinker with a deep understanding of consumer behavior, digital trends, and brand storytelling
- You are skilled in data driven decision making, with the ability to translate insights into impactful marketing strategies
- You are deeply passionate about the outdoors, innovation, and performance-driven products, aligning with Arc’teryx’s mission and values
- You are a strong communicator and relationship builder, with the ability to influence and inspire across all levels of organization
- You have superior verbal and written communication skills coupled with strong collaboration skills
- You are versatile, adaptable and have superior business acumen to support strategic planning and decision making
- You have experience working and leading projects in a multi-cultural and multi-function (product, sales, and marketing) environment
- You believe in continuous improvement and lead with empathy, compassion and teamwork
- You have a proven track record in leading in the footwear space and growing market shares
- You demonstrate initiative, agility, and commitment, while balancing autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You set a clear vision, align your team around common objectives, and foster commitment to these objectives
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
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