151 Coffee is not your typical coffee shop. Fun and happiness drive our culture and music drives our speed, that’s why we live by the 151 motto “It’s a good day to have a good day.”Each of our drive-thru stores serves the best tasting coffee and blended energy drinks faster than anyone. If you’re thirsty and looking for a tasty beverage to buzz your day, swing through our drive thru, say hi, and drive with the 151 vibe.
We are seeking a Director ofTalent Acquisition to lead HR and Talent functions across our fast-growing, multi-unit, drive-through coffee concept. This is a high-impact, hands-on leadership role responsible for building the systems, processes, and culture needed to support rapid growth while maintaining a high-energy, people-first environment.
This leader will serve as a strategic partner building scalable recruiting infrastructure, workforce planning, and leadership development.
What You Bring & Will Own
Talent Acquisition
- Build a best-in-class Talent Acquisition supporting both corporate and field hiring
- Develop and execute strategies for high-volume recruiting tied to new store openings and growth targets
- Build proactive talent pipelines for multi-unit field operator and leadership and corporate roles
- Partner closely with hiring leaders to define role requirements, interview processes, and hiring expectations
- Implement structured, scalable recruiting processes that improve time to fill, quality of hire and candidate experience
- Establish and track recruiting KPIs and hiring forecasts aligned with business needs
- Evaluate and implement tools, systems, and workflows to support recruiting at scale
Executive Partnership
- Serve as a trusted advisor to executive leadership, translating business goals into scalable people and hiring strategies
- Partner on workforce planning, succession planning, organizational design, and headcount forecasting to support rapid growth
- Use data and insights to drive decisions related to hiring, retention, and organizational health
- Identify gaps in team effectiveness and implement solutions that improve performance and engagement
Performance Management
- Design and lead performance management processes (goal setting, feedback, reviews, accountability)
- Coach leaders to deliver clear, consistent feedback and manage performance effectively
- Identify and develop high-potential talent; build succession plans for key roles
- Strengthen leadership capability across all levels of the organization
- Champion a high-energy, values-driven culture aligned with the brand
- Build systems that reinforce accountability while maintaining a people-first approach
Experience
- 8+ years of progressive HR and Talent Acquisition leadership experience
- Proven success building and leading Recruiting in high-growth multi-unit coffee, restaurant or retail organizations
- Strong background in high-volume recruiting, workforce planning, onboarding, performance management, and employee engagement
- Strong knowledge of HR operations, compliance, and employment law
- Ability to use data and metrics to drive decision-making and improvement
- Hands-on leader who is comfortable operating both strategically and tactically
- Strong coach and relationship builder across all levels of the organization
- High level of emotional intelligence, integrity and sound judgment
- Thrives in fast-paced, ambiguous, and high-growth environments
151 Coffee is based in Dallas, TX and founded by Mark Wattles (Hollywood Video, Firebirds Wood Fired Grill, HomeAdvisor). We’re growing fast and looking for people ready to bring the energy with us.