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Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

Senior, Retail Marketing & Events Manager

The Marketing Manager is responsible for leading the campus's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

This role also oversees the marketing & engagement management for a luxury mixed-use property (Retail, Office, Multifamily) and leads and executes engagement programming and activities for tenants, local community, and office tenants at the property. Additionally, this position supervises and manages a Marketing Manager who handles community engagement and event space management responsibilities.

Job Responsibilities

Marketing Strategy Development & Management

• Development of the annual marketing plan for the property based upon the campus's strategic goals
• Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
• Other responsibilities include analysis of campus sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
• Oversee and provide strategic direction for logistics, planning, and rentals of campus event spaces including establishing policies for client tours, scheduling protocols, invoicing procedures, and ensuring quality standards for space preparation
• Develop and manage partnerships with Capital One Marketing/Community Affairs for pop-ups and programming inside Capital One corporate buildings, creating strategic alignment with property marketing goals

Marketing Strategy Implementation

• Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications
• Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with tenants identified as "key retailers"
• Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the campus
• Effectively manage campus promotion schedule by integrating into the campus's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency as assigned
• Effectively utilize market and consumer research to develop the campus' marketing plan and support the leasing efforts
• Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
• Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
• Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property
• Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
• Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL
• Develop an ongoing public relations action plan as needed; send out press releases; track publicity
• Follow corporate policies and procedures for all programs and events
• Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
• Manage and schedule building amenities (i.e., conference spaces, fitness facility, tenant lounges, etc.) during event planning and implementation
• Curate unique and worthwhile activations in public and private event space in conjunction with onsite retailers
• Create property programming with the goal of creating a property-wide sense of inclusion and community
• Acts as a building ambassador, including maintaining a welcoming presence in public spaces when requested and during events
• Promote and engage tenants to participate in building programming
• Negotiate and execute contracts with vendors for best price, product, and service
• Lead collaboration initiatives with campus partners including Capital One Hall, Watermark Hotel, The Perch, and other property venues on cross-promotional opportunities
• Provide strategic oversight and coordination with campus operations for seasonal events, college tournaments, charity events, and special events to maximize revenue and community engagement
• Develop and implement comprehensive outreach strategies, communication plans, and sponsorship programs across campus venues

Provide Superior Client Service

• Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed
• Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts

Leadership, Motivation and Development

• Serve on JLL marketing taskforce as assigned by Regional Marketing Manager
• Provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
• Schedule and manage day-to-day operations of the Customer Service Campus (where applicable)
• Supervise and manage Marketing Manager responsible for community engagement and event space management
• Provide oversight of campus operations support activities including seasonal events and special programming
• Ensure proper execution of social media management across all campus platforms
• Oversee newsletter production and cross-promotional activities with campus partners

Skills and Knowledge

• Proven track record in developing and implementing successful marketing campaigns and initiatives
• Strong leadership skills to effectively manage a marketing team
• Ability to think strategically and analytically, with a deep understanding of market trends and customer insights
• Proficient in digital marketing strategies and tactics, including social media, content marketing, and SEO
• Experience in brand management and building brand awareness
• Experience within the hospitality industry preferred, but not required
• Proficient in market research and analysis to identify target markets and customer segments
• Knowledge of marketing automation tools and CRM systems
• Strong project management skills to oversee multiple marketing initiatives simultaneously
• Ability to collaborate effectively across departments and work with cross-functional teams
• Results-oriented mindset with a focus on achieving measurable goals and driving ROI from marketing efforts
• Strategic understanding of campus scheduling systems and operational management platforms
• Complete knowledge of Microsoft Office Products: Excel, Word, PowerPoint
• Ability to learn employer specific web-based software systems
• Knowledge of marketing fundamentals and market research
• Excellent interpersonal communication skills (verbal and written)
• Special event coordination and management experience
• Ability to multi-task
• Sales/negotiation skills a plus
• Experience in managing budgets and reviewing financial reports
• Flexibility to work varied schedules including weekends and evenings
• Strong team player

Education/Training

• Bachelor's degree in marketing or related field
• Years of relevant experience- Minimum of 7-10 years of experience in marketing, with a focus on strategic planning and execution

Physical Work Requirements/Conditions

• Walking the property up to several times per day
• Event set-up/tear down
• Light lifting
• Strategic oversight and implementation of campus event operations and event space management activities

This position does not provide visa sponsorship. Candidates must be authorized to work in the United States without sponsorship.

Location:

On-site- Tysons, VA

Job Tags:

Property Management

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:

• 401(k) plan with matching company contributions

• Comprehensive Medical, Dental & Vision Care

• Paid parental leave at 100% of salary

• Paid Time Off and Company Holidays

• Early access to earned wages through Daily Pay

At JLL, we harness the power of artificial intelligence (AI) to efficiently accelerate meaningful connections between candidates and opportunities. Using AI capabilities, we analyze your application for relevant skills, experiences, and qualifications to generate valuable insights about how your unique profile aligns with the specific requirements of the role you're pursuing.

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For candidates in the United States, please see a full copy of our Equal Employment Opportunity policy here.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may email us at HRSCLeaves@jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Accepting applications on an ongoing basis until candidate identified.