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Director of Communication & Public Relations
$135,000 - $150,000 / year
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Job Description
Description
- Communications Strategy & Execution
- Build, own, and operationalize the enterprise communications strategy across internal and external channels, ensuring alignment to brand vision, mission, and revenue goals.
- Develop and maintain a master communications calendar spanning executive communications, company announcements, product/service updates, and brand campaigns.
- Create messaging frameworks, tone, and storytelling architecture that strengthen brand perception and employee engagement.
- Lead speechwriting, executive ghostwriting, and content creation for corporate leadership, including talking points, op-eds, and keynote support.
- Serve as brand guardian for narrative consistency and alignment across all communication touchpoints.
- Public Relations & Brand Awareness
- Develop and lead an integrated PR and thought leadership strategy to elevate Impact’s brand nationally across target industries.
- Cultivate relationships with media, analysts, and influencers to secure consistent coverage and amplify brand credibility.
- Build press kits, media lists, and executive briefing materials for interviews and speaking opportunities.
- Create and activate campaign-based PR programs that align to brand and demand generation initiatives—driving measurable awareness and lead engagement.
- Partner with digital marketing to ensure PR outcomes contribute to SEO, backlink, and digital authority metrics.
- Internal Communications
- Partner with HR and executive leadership to craft and execute an internal communications framework that fosters alignment, engagement, and culture.
- Lead company-wide storytelling for strategic initiatives, growth milestones, and cultural campaigns.
- Manage communication cadence for leadership announcements, all-hands meetings, and employee events.
- Cross-Functional Collaboration
- Work closely with brand, creative, and content teams to ensure message consistency across all campaigns and channels.
- Collaborate with demand generation to integrate PR and communications efforts into go-to-market and pipeline-building initiatives.
- Provide media and communication training to executives and subject matter experts.
- Bachelor’s degree in Communications, Public Relations, Marketing, or related field; Master’s preferred.
- 10+ years of experience in communications and PR, with at least 5 years in a leadership role.
- Proven success developing and executing integrated communication strategies in a high-growth or enterprise environment.
- Demonstrated ability to drive measurable impact across brand awareness, share of voice, and engagement metrics.
- Strong writing, editing, and storytelling skills across corporate, executive, and customer-facing narratives.
- Experience managing PR agencies, media partners, and vendor relationships.
- Strong understanding of digital PR, content amplification, and data-driven communications.
- Ability to thrive in a fast-paced, dynamic, and collaborative environment.
- Innovation: We embrace change because innovation lives outside the comfort zone.
- Passion: We are driven by purpose, fueled by passion, and obsessed with making an impact.
- Honesty: We are fiercely transparent and consistently honest.
- Fun: We fuel work with fun, knowing life's too short for boring.
- Low Ego: We champion ideas over titles, because brilliance knows no rank.
- One Team: We win as a team, we lose as a team, we are one team.
- Up to 20 days of PTO
- Up to 7 Paid Sick Days
- 12+ paid holidays
- Paid Parental Leave
- Comprehensive Health, Disability Life, Dental and Vision Plans
- 401(K) & retirement plans
- Tenure incentives at 5- (Tiffany & Co. Gift Card), 10- (Rolex), and 20- ($20,000 check) year marks
- Continued education reimbursement
- On-going training & development opportunities
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