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Agency Development Partnerships Lead, Independent Agencies
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Job Description
As an Agency Development Partnerships Lead at Reddit, you will play a key role in expanding our business by leading our partnerships with Independent Agencies. You'll manage and support strategic relationships with our network of Independent Agencies, bringing internal and external stakeholders together to drive shared revenue outcomes. You will identify growth opportunities through education programs, decision-maker engagements, and next-generation business solutions for our customers that drive satisfaction and revenue. You'll develop these relationships with a business-building mindset, spearheading partnerships initiatives that benefit our agency partners, their clients, and ultimately generate opportunities for our Indy Sales team.
This role is required to be based out of our New York, NY office.
Responsibilities:
- Act and serve as a liaison between Independent Agencies and Reddit to help develop first-class strategic programs and partnerships
- Formulate and execute quarterly/annual Indy Agency go-to-market strategy, ensuring alignment with overall global corporate/sales objectives
- Collaborate with all key internal stakeholders, including cross-functional leads, to ensure the successful delivery of the go-to-market strategy
- Develop and contribute to tentpole events in collaboration with business marketing
- Be a senior thought leader in the industry, acting as an ambassador and spokesperson for Reddit
- Formulate and negotiate agency partnership agreements and lead the execution of these agreements
- Lead and facilitate educational training to inform best practices for using Reddit
- Work with agencies to uplevel their creative strategy and execution to deliver positive business outcomes for their clients
- Provide input to Product Marketing and Product teams about advertiser insights and needs related to new products, features, and solutions
- Partner with sales to develop and create account-level planning initiatives to accelerate acquisition (net new) and same-store (existing) advertiser growth
Qualifications:
- 10+ years of experience in advertising sales and agency relationship management
- Deep familiarity with the Independent Agency ecosystem and strong relationships across key agencies
- Demonstrated expertise in building and cultivating relationships with senior agency decision-makers at the C-Suite and VP Level
- Tenacious and entrepreneurial approach to working through product, process, and client challenges
- Exceptional interpersonal skills with a demonstrated ability to cultivate strong relationships with internal and external partners
- Adaptable and thrives in a fast-paced environment, managing change effectively
- Exhibits a high level of competency in oral and written communication skills
Benefits:
- Comprehensive Healthcare Benefits and Income Replacement Programs
- 401k Match
- Family Planning Support
- Gender-Affirming Care
- Mental Health & Coaching Benefits
- Flexible Vacation & Reddit Global Days Off
- Generous paid Parental Leave
- Paid Volunteer time off
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