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Web Content Manager
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Overview
Job Description
Company Description
Job Description
A Day in the Life:
- Drive the strategic migration of our website, overseeing content mapping, URL redirects, QA, and launch stabilization.
- Build high-converting landing pages and dynamic site sections that align with our brand.
- Execute advanced SEO and AEO (Answer Engine Optimization) strategies to ensure our content ranks in traditional search and surfaces in AI chat/LLM responses.
- Manage day-to-day operations, including plugin updates, site health monitoring, and troubleshooting technical issues.
- Monitor performance, identifying trends to improve traffic and conversion rates.
- Ensure all content is accurate, accessible, and aligned with our brand while maintaining site speed and security.
- Other duties as assigned.
Required Skills & Abilities:
- Deep hands-on experience with WordPress CMS and page builders, specifically Elementor.
- Proven track record of leading or heavily supporting a full-scale website migration, including the preservation of SEO equity and data integrity.
- Strong expertise in SEO and a forward-thinking understanding of AEO—knowing how to structure content for AI crawlers and chat interfaces.
- Proficiency with Semrush, Google Analytics, and Google Search Console to drive strategy and reporting.
- High attention to detail with the ability to manage complex timelines, from "broken link" fixes to "site-wide" launches.
- Strong written skills with the ability to edit or create web copy that is both user-friendly and search-optimized.
- Ability to travel on occasion.
Desired Skills:
- Working knowledge of HTML, CSS, and basic JavaScript to facilitate custom tweaks within WordPress.
- Experience implementing or managing AI Chat tools or chatbots on-site to enhance user engagement.
- Familiarity with CRO (Conversion Rate Optimization) and A/B testing methodologies.
- Understanding of website accessibility (ADA) and privacy regulations (GDPR/CCPA).
- Experience connecting WordPress with CRM or Marketing Automation platforms.
Education & Experience:
- Bachelor’s Degree in Marketing, Communications, Web Development, Computer Science, or related field
- 4+ years of experience in web content management, specifically within a B2B marketing environment.
Alertus Career Advantages:
- Unlimited Paid Time Off
- Paid Holidays
- 401(k) Retirement Plan
- Medical, Dental, and Vision Plans
- Short-term Disability, Accident, Hospital, and Cancer Insurance
- Live Near Your Work HomeBuying Incentive
- Employee Referral Bonuses
- Flex Scheduling
The referenced base salary range represents the low and high end of Alertus’ salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will depend on several factors, which may include the successful candidate's geographic location, skills, work experience, market conditions, education/training and other qualifications.
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