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Product Marketing Manager
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Job Description
Where we Work
Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye.
This is an in-office position, requiring three days a week in our Austin, TX office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
About your skills
- Product Marketing Expertise: You understand how to connect product innovation to customer value. You excel at shaping positioning, messaging, and go-to-market strategies that drive adoption and engagement.
- Strategic Influence: You partner effectively with Product, Engineering, and Marketing teams to inform roadmap decisions and align cross-functional execution.
- Analytical Thinking: You use data, research, and market insights to guide decisions, measure performance, and continuously optimize outcomes.
- Storytelling & Communication: You can translate complex ideas into clear, compelling narratives that resonate with learners, customers, and internal stakeholders.
About this role
As a Product Marketing Manager for Learner Experiences, you’ll own the go-to-market strategy and execution for key learner-facing features across both Udemy Business (B2B) and the Consumer Marketplace (B2C). You’ll shape positioning, influence the product roadmap, and deliver launches that drive adoption, engagement, and measurable impact. This role offers the opportunity to define how millions of learners experience Udemy and achieve their goals.
What you’ll be doing
- Own go-to-market strategy and execution for learner-facing products and features such as Roleplay AI and the course-taking experience.
- Collaborate on roadmap planning by sharing learner insights, market opportunities, and performance trends.
- Develop clear, differentiated messaging and positioning that communicates the value of Udemy’s learner experience.
- Coordinate integrated go-to-market plans across consumer and enterprise audiences focussing on awareness, participation, and retention.
- Use data, user research, and feedback to uncover insights and inform product and marketing strategies.
- Analyze performance metrics and recommend optimizations to improve engagement and learning outcomes.
- Track the competitive landscape and identify opportunities for differentiation.
- Create enablement materials and narratives that help internal teams communicate product value effectively.
What you’ll have
- 5–7 years of experience in product marketing, ideally in SaaS, marketplace, or edtech environments.
- Experience planning and delivering go-to-market strategies for digital or learner-facing products.
- Ability to translate customer insights into clear positioning and effective marketing plans.
- Experience collaborating across teams and balancing multiple priorities.
- Comfort interpreting behavioral, product, and campaign data to guide recommendations.
- Strong written and verbal communication skills, with an ability to adapt messages for different audiences.
- Curiosity about learning, AI, and the future of work, with enthusiasm for Udemy’s mission to improve lives through learning.
Posting Date: October 24th 2025
Application window:
We anticipate the application window will be open until November 7th, 2025. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.
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